CIMCIG presentation: 10 things to do and check in Google Analytics
Yesterday we were kindly invited to speak at the CIMCIG Digital Marketing Seminar at the Building Centre in London. It was a well attended seminar with a good mix of construction companies and people...
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3 reasons why building product manufacturers need to take note of #socialspec
Recently launched #socialspec invites crowdsourced specification recommendations through social channels (mainly Twitter at the moment). The guys over at Specifiedby product directory have come up with...
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Successful Email Campaigns That Don’t Make a Single Sale
About this post… It’s not particularly helpful on the face of it. It’s not about building product manufacturers and it probably won’t help with your marketing efforts. It’s also particularly...
View Article100 Days to Nail Your Digital Marketing Strategy for 2014
The holidays are over, the weather has changed and the realisation that Christmas* is just around the corner dawns. The heat is on to get new projects started and in some cases to get new agencies on...
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The 7 Quick Optimisation Rules for Construction Companies Using Google+
Last year, at the launch of Google+ we spent some time looking at the features and the potential of the new social media platform and how it can be best utilized for business. We also took a look at...
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5 Trade Show Marketing Tactics to Take to Ecobuild (and 1 not to bother with)
In the run up to Ecobuild (in the UK), across the Atlantic, two US building materials associations, the National Association of Home Builders (NAHB) and the National Kitchen and Bath Association (NKBA)...
View Article8 Ways For Construction Marketers To Get Significantly More Focused
As work starts to pick up in the construction industry a key marketing question for me is “Are building product manufacturers going to stay focused on what’s important?” The last few years have taught...
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14 Key Stages of a Product Manufacturer Website Build
The Pauley Creative philosophy on digital marketing strategy is, put simply, that your website should be at the heart of every tactical marketing channel you employ. We’ve recently been privileged...
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Pauley Creative Help Celotex to Deliver an Award Winning Building Products...
Stuart (left) and Nick (right) – In the Pink We would like to offer our congratulations to the Celotex marketing team who have recently been awarded The Saint-Gobain Marketing Awards (UK) “Best...
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5 Tips to Help Boost Your Marketing Plan for 2018
Editor’s Note: This post was originally published in 2013 and was updated for accuracy and comprehensiveness on January 2nd, 2018. By now you would have probably discussed and finalised with your...
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